On-Air Interviews

The media is like a hungry beast. It has to eat. Yet knowing how to stay in control of it during an interview isn’t easy. If you don’t give the media the right information, they’ll go hunting for it, and that’s when you can get into trouble. It’s critical to understand what you’re there for and to know how to deal with the difficult situations that can arise since media interviews can range from friendly to hostile and everything in between.

One of the most important things to know is the four different parts of an interview – Statement, Evidence, Conclusion, and Shut Up. When you start rambling on and saying more than you should, that’s when the reporter gets the real news. So it’s vital to know how to stay in control and the tactics used to throw you off, whether it’s in print, electronic, or in a TV studio.

At Carrier, we’ll show you how to survive tough questions, how to turn nervousness into energy, and how to stay in control of the interview and master the delivery.