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Message Development

Relevance is key to effective messaging – as Eric Clapton once said, “A great guitarist knows what to leave out.” In order to rally the herds, you have to be able to distill your messages because the less you say, the more people will remember.

At Carrier, we focus on helping you refine your messages so they are simple, concrete, and credible. When you focus on talking points alone, your messages won’t be heard or understood, and won’t have lasting power. In the end, communications can’t always be controlled, but key messages can. Organizations that deliver them consistently and concisely are quoted more, misquoted less, and develop better relationships with reporters. We focus on making sure you deliver the right messages, in the right way, and with the most impact.

Additional areas of focus:

  • Turning your message into memorable quotes and soundbites
  • Crafting compelling stories with analogies and relatable examples
  • Prioritize and crystallize information
  • How to effectively communicate with different target audiences
  • Identifying brand vocabulary
  • How to rebut challenges
  • Staying focused with media or stakeholders
  • Keeping it real – active rather than passive voice

 Get in touch with us

We'd love to show you how we can help improve your communication skills. We'll make certain you stand out and your messages are heard.