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A crisis is any situation that could potentially damage your reputation and bottom line, especially when people’s lives are in danger. This is not something that can or should be taken lightly or dealt with poorly. A lot is at risk in a crisis – harm to an organization, its stakeholders, and the general public. Even before a crisis strikes, companies should always think about how a disaster would impact both the organization and others and have a solid manner of response in place. Ultimately, it is all about how you respond that will determine the overall damage, a lot of which can be prevented by responding promptly and appropriately.
For organizations that are prone to media exposure, journalists expect an immediate response and can add fuel to the flames if they don’t get it. It is absolutely vital to keep your head above the fire and respond proactively, instead of issuing the standard “no comment.” Silence is the death of any organization, and time is the biggest fuel in any crisis situation. So the more time you spend trying to refine your message and running it through committees, the more harm you will do. We have years of experience dealing with this kind of impact and helping organizations and individuals keep their heads above the fire. We design our sessions around any crisis situation since we have experienced them all, from airplane crashes to volatile political situations and celebrity downfalls.
Additional areas of focus:
- Getting hold of first information
- Taking urgent calls from the press
- Logging interview requests
- Aligning press and customer service teams
- What to do when the story changes direction
- Deciding what line to take
- Handling “on” and “off” the record
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We'd love to show you how we can help improve your communication skills. We'll make certain you stand out and your messages are heard.