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It is essential for executives and brands to make a strong impression in the media in order to drive business, influence investors, capture attention, and get reporters excited about their work. However, media interviews are not easy. It takes a great deal of skill to get them right, and it is vital that spokespeople are trained and able to communicate your message consistently and effectively.
Carrier prepares you by asking all the questions that journalists are likely to ask in press and broadcast interviews, as well as all the tricks to avoid. We do our research and provide the most valuable and relevant feedback, explaining where you are going wrong and how to highlight your key points in the first few seconds.
In this age of 140-character comments, executives and brands can’t afford to be long-winded, so it’s essential to have talking points that are succinct and to the point.
Whether it’s a one-on-one interview, down-the-line, live link, phone-in, radio, or news or press conference, we make sure you keep it short and sweet, maintain your cool, and understand what makes a great story — and a potentially damaging one.
Additional areas of focus:
- Message control and delivery
- Avoiding distractions
- Mastering the short clip
- Soundbites and quotes for print or broadcast
- Returning to key messages
- How to rebut challenges
- Tackling off-beat questions
- Maintaining composure and voice control
- Facing a hostile audience
Get in touch with us
We'd love to show you how we can help improve your communication skills. We'll make certain you stand out and your messages are heard.