Media Training

It is essential for executives and brands to make a strong impression in the media in order to drive business, influence investors, capture attention, and get reporters excited about their work. However, media interviews are not easy. It takes a great deal of skill to get them right, and it is vital that spokespeople are trained and able to communicate your message consistently and effectively.

Carrier prepares you by asking all the questions that journalists are likely to ask in press and broadcast interviews, as well as all the tricks to avoid. We do our research and provide the most valuable and relevant feedback, explaining where you are going wrong and how to highlight your key points in the first few seconds.

In this age of 140-character comments, executives and brands can’t afford to be long-winded, so it’s essential to have talking points that are succinct and to the point.

Whether it’s a one-on-one interview, down-the-line, live link, phone-in, radio, or news or press conference, we make sure you keep it short and sweet, maintain your cool, and understand what makes a great story — and a potentially damaging one.